LooseChange

User Survey

My survey showed that users are most interested in speed and security when it comes to mobile wallets. This helped me identify what to emphasize as the USP of the product.

​

Competitor Analysis

I analyzed similar pages from competitors within the same industry to identify what each product emphasizes as its USP and what makes each product unique.

I found that most of these brands rarely use a personal tone of voice, but rather stick to a more high-end and technical style of writing. Competitors also used FAQs which made it easy for new and prospective users to have a clearer understanding of their product.

​

Keywording

I conducted keyword research using Ahrefs Keyword Generator to determine the best keywords to include on the landing page to boost SEO quality and increase traffic to the website.

​

​

Approach

Website Copywriting

The web copy I created for this project had a personal, conversational tone of voice combined with a little formality. The aim was to make the landing page sound quirky and relatable to Gen Z and Millenials, while also being relevant to business owners.

​

So, I settled for a mix of conversational and formal tones of voice. I also emphasized the USP by creating a tag line that was strategically positioned in the Hero Section and also included in microcopy in different sections within the website.

​

FAQs

Since LooseChange was a new product, I realized that potential users would be curious about the mechanics of the product. So, I included an FAQ section to answer the most likely questions users of similar products ask. The questions used in the FAQ section were selected after thorough research and competitor analysis.

​

Relatable CTA

I used a casual slang "squad" in the CTA to project the product as a cool and modern movement. The goal was to make the product attractive to the target demography.

Initial alternatives I considered were:

• Option 1: Join the Geng (Nigerian slang for team or gang)

• Option 2: Join the waitlist (errrr...too boring)

​

Email Marketing

Despite research showing that more than half of all emails are opened on mobile devices, only 1 in 5 email campaigns are optimized for mobile devices. Short emails always achieve the best results, so I made sure every email was concise and clear.

​

White Paper

I created a white paper entitled "Scaling Your Business in 2021: The Ultimate Guide" that offered data-driven insights and tips on how business owners can thrive in the post-pandemic market using LooseChange.