Experimentation

Scaling Copy Experimentation Into A Repeatable System

How I helped turn copy experimentation from fragile one-off tests into a scalable product and craft capability.

Industry: Travel tech | Role: UX Writer/Experimentation Lead
Scope: Craft-level

I optimised the cross-sell CTA in the post-book funnel to reduce user anxiety and drive engagement and conversion on the platform.

Industry: Travel tech | Role: UX Writer/Content Designer
Scope: In-app

I audited and optimised the cross-sell interface in collaboration with design to reduce cognitive load and drive conversion in the post-book funnel.

Industry: Travel tech | Role: UX Writer/Content Designer
Scope: App and Web